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Participate In The Walls Challenge + Official Rules!

The Walls Daily Challenge Contest

Official Rules


Contest may only be entered by legal residence of the 50 United States and District of Columbia (excluding its possessions and territories) who are at least thirteen (13) years of age as of August 22, 2014. Entries originating from any other jurisdiction are not eligible for entry. This Contest is governed exclusively by the laws of the United States.  You are not authorized to participate in the Contest if you are not located and reside in the 50 United States or District of Columbia.

1. Eligibility.


Only legal residents of the 50 United States and District of Columbia (excluding possessions and territories) who are at least thirteen (13) years of age as of August 22, 2014 and who reside and are physically located therein are eligible to enter this “The Walls Daily Challenge Contest” (the “Contest”). Employees, agents or officers of Sony Music Entertainment (“Sponsor”) and any entity involved in the development, production, implementation and distribution of the Contest, including any advertising or promotion agency, supplier of prizes for the Contest, parent company, service provider, subsidiary or affiliate of any such entity or any other entity directly associated with the Contest or any member of the immediate family of and/or person living in the same household as such persons, are ineligible to enter the Contest. The Contest is void where restricted or prohibited by law.


2. Contest Period.  Contest will begin on August 22, 2014 at 2:00 p.m. ET and end on April 28, 2014 at 12:00 p.m. ET (“Contest Period”).


3.  How to Enter.


(a) To enter the Contest, each calendar day during the Contest Period, visit or, submit a photo or video based on the daily contest prompt (“Entry”).  For avoidance of doubt, no individual recognizable in the Entry should be under thirteen (13) years old. Any Entries featuring such individuals shall automatically be disqualified.


(b) Enter up to seven (7) unique Entries, one (1) each calendar day during the Contest Period. One prize per person. Each entrant must have a valid Instagram® or Twitter® account in order to qualify. In the event of a dispute concerning who submitted an entry, the entry will be deemed to have been submitted by the authorized holder of the e-mail account included on the entry form. The “authorized account holder” is the natural person to whom an email address is assigned by an Internet access provider, online service provider or other organization (e.g., business, educational institution, etc.) responsible for assigning email addresses for the domain associated with the submitted email address.


(c) Sponsor and those working for Sponsor or on behalf of Sponsor, will not be responsible for lost, late, misdirected, damaged, or postage due mail or e-mail, or for Internet, computer hardware and software, phone, and/or any other technical errors, malfunctions, and delays. Entries which are mutilated, incomplete, illegible, inaccurate, forged, irregular in any way, or otherwise not in compliance with these Official Rules are void.


3. Submission Materials.


(a) For purposes of these Official Rules all original content of the Entries shall be referred to herein as the “Submission Materials”. Immediately upon entering the Contest, Submission Materials become the property of Sponsor and will not be acknowledged or returned. The Submission Materials shall not include any viruses, worms, spyware, Trojan horses, malware, or other computer programming routines that may damage or detrimentally interfere with any computer or other device.


(b)(i) Entrant represents and warrants that: (A) all contents of Submission Materials are wholly original, with the exception of Sponsor Content, have been created entirely by entrant, have not been taken in whole or in part from any source other than entrant and do not incorporate or include anything that is owned by any third party or would require the consent of any third party; (B) you own and/or control 100% of all right, title and interest in and to the Submission Materials, as well as all elements contained therein; (C) the Submission Materials do not and shall not violate any law or the copyright, trademark, publicity right, privacy right, or any other right of any third party; (D) the Submission Materials, or any part thereof, have not been commercially released; and (E) you have the written consent, release and/or permission of each and every participant in the Submission Material to participate in the Submission Materials as contemplated by these Official Rules; and

(ii) you agree that the Submission Materials shall be a “work made for hire,” with all rights therein, including, without limitation, the exclusive copyright, being the property of Sponsor. In the event the Submission Materials are considered not to be a “work made for hire,” you irrevocably assign to Sponsor all right, title, and interest in your entry (including, without limitation, the copyright) in any and all media whether now known or hereafter devised, in perpetuity, anywhere in the world, with the right to make any and all uses thereof, including, without limitation, for purposes of advertising or trade.


(c)  The Submission Materials may not contain references which are obscene, crude, vulgar or defamatory; contain gang identification, references to commercial products, license plate numbers, phone numbers, personal addresses (physical or email), Web site URLs, derogatory characterizations of any ethnic, racial, sexual or religious groups; contain references to illegal or inappropriate activity, behavior or conduct; or contain any other references that could be considered inappropriate, unsuitable or offensive, as determined by Sponsor, in its sole discretion.


(d) By providing Submission Materials in connection with this Contest, you grant to Sponsor and its affiliated companies the right, except where prohibited by law, to use your Submission Materials, your name, likeness, picture, address (city and state), e-mail address, voice, biographical information, entry form information and written and oral statements, for advertising and promotional purposes in promoting or publicizing the Submission Materials, Sponsor and its products and services, without compensation unless required by law. You shall have no right of approval, no claim to compensation, and no claim (including, without limitation, claims based on invasion of privacy, defamation, or right of publicity) arising out of any use, blurring, alteration, or use in composite form of the Submission Materials, your name, picture, likeness, address (city and state), e-mail address, or biographical information. The rights granted under this paragraph shall extend to Sponsor and its affiliated companies with respect to all entrants in the Contest, including the entrant who is selected as the Winner and those entrants who are not selected as the Winner. Sponsor is under no obligation to use the Submission Materials for any purpose. You hereby represent and warrant that you are at least eighteen (18) years of age and that you have read these Official Rules and are fully familiar with its contents.  By entering, entrants agree to be bound by the decisions of the judges and these Official Rules and to comply with all federal, state, and local laws and regulations.


(e) By entering this Contest, ENTRANT representS and warrantS BY participating in the SUBMISSION MATERIALS hE/SHE (I) expressly agrees to all terms and conditions set forth in these Official Rules; (II) PROVIDES HIS/HER EXPRESS PERMISSION TO APPEAR IN THE SUBMISSION MATERIALS; and (ii) is aware of and consents to the display of the Submission Materials on TWITTER AND as described herein.


4. Winner Selection and Prize.


On or about August 29, 2014, a panel of judges comprised of Sponsor’s employees and members of The Walls (or their representatives) will choose three (3) Grand Prize Winner from all eligible entries received on the basis of the following equally-weighted criteria: creativity, adherence to the theme, enthusiasm and sentiment.  The Grand Prize Winners shall be the three entrants whose entry receives the highest overall score. In the event of a tie between or among entrants, the entry with the highest score in creativity shall be deemed the entry with the highest overall score. The decision of shall be final and binding in all regards. Sponsor reserves the right not to award any or all prizes in the event an insufficient number of eligible entries meeting the minimum judging criteria are received, as determined by Sponsor in its sole discretion. Notwithstanding the foregoing, Sponsor reserves the right to modify the number of Winners or the timing of Winner selection for any reason, including, but not limited to, receiving too few eligible entries for the Contest.


Three (3) Grand Prize Winners will each receive:

  • One (1) autographed copy of The Walls’ Fast Forward Album: and
  • One (1) “Perfect People” t-shirt.


Winner must be at least thirteen (13) years old as of August 22, 2014. If Winner or guest is under the age of majority in the state in which he or she resides, then such individual must obtain permission of his or her parent or legal guardian. Prizes are non-transferable. No substitutions or cash redemptions provided that the Sponsor reserves the right to substitute the Prize in whole or in part for a prize of equal or greater value in the event that any component of the Prize is unavailable for any reason. Prizes may not be sold, bartered or transferred. Prizes do not include any additional expenses, including, but not limited to incidentals, meals, telephone charges, travel insurance, souvenirs, transportation, federal, state and local sales or other taxes and surcharges which are the responsibility of each winner.


Approximate combined retail value of all prizes is Fifty-Seven Dollars ($57.00). The approximate retail value of the prizes represents Sponsor’s good faith determination. That determination is final and binding and cannot be appealed.  If the actual value of the prizes turns out to be less than the stated approximate retail value, the difference will not be awarded in cash. 

The winner will be required to sign and return an Affidavit of Eligibility and Liability/Publicity Release within two (2) calendar days of prize notification. If the winner rejects his/her prize or in the event of noncompliance with these Sweepstakes rules and requirements, such prize will be forfeited and an alternate winner may be selected. The winner’s accompanying guest must also sign and return an Affidavit of Eligibility and Liability/Publicity Release prior to being ticketed or within such other period as Sponsor may specify.  The winner’s accompanying guest cannot be changed after the Affidavit of Eligibility and Liability/Publicity Release is received.  If the winner or the winner’s accompanying guest is under the age of majority, the Affidavit of Eligibility and Liability/Publicity Release must be signed and submitted by their parent or legal guardian.

Winner will be notified by direct message through his or her Instagram® account. If Winner cannot be contacted within three (3) calendar days of first notification attempt, if the prize notification is returned as undeliverable, if Winner rejects the prize or in the event of noncompliance with these Official Rules, the prize will be forfeited and an alternative winner may be selected from all remaining eligible entries, as determined by Sponsor. Upon prize forfeiture, no compensation will be given. Winner (and parent or legal guardian if Winner is a minor) will be required to sign, have notarized and return to Sponsor, an Affidavit of Eligibility and Publicity/Liability Release (and any other documents required by Sponsor), within five (5) calendar days of notification. Winner will also be required to send a copy of his/her passport, driver’s license or birth certificate as proof of age and residency. The Affidavit of Eligibility and Publicity/Liability Release must be complete, must include the Winner’s or the Winner’s traveling companion’s social security or resident alien identification number, and must be identical to the information provided in Winner's Entry or the Winner will be disqualified.


By accepting the prize, Winner agrees to release and hold harmless Sponsor, and its advertising and promotion agencies and their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers and directors, from any and all liability, for loss, harm, damage, injury, cost or expense whatsoever including without limitation, property damage, personal injury and/or death which may occur in connection with, preparation for, travel to, or participation in Contest, or possession, acceptance and/or use or misuse of prize or participation in any Contest-related activity and for any claims based on publicity rights, defamation or invasion of privacy and merchandise delivery. Sponsor and participating radio stations are not responsible if the Contest cannot take place or if any prize cannot be awarded including, but not limited to due to travel cancellations, delays or interruptions due to acts of God, acts of war, natural disasters, weather or acts of terrorism. Entrants who do not comply with these Official Rules, or attempt to interfere with this Contest in any way shall be disqualified. There is no purchase or sales presentation required to participate. A purchase does not increase odds of winning.  


Sponsor reserves the right to substitute a comparable prize of like or greater value for any prize, or to pay Winner a cash equivalent (the value of which shall be determined by Sponsor in its sole discretion), for any reason.


(e) If, for reasons beyond Sponsor’s control (including, but not limited to, tampering or computer virus infection), the Contest is not capable of running as originally planned, Sponsor, at its sole discretion, reserves the right to cancel or modify the Contest, without liability. All taxes (including, but not limited to, income taxes) are the sole responsibility of Winner. All entrants agree to comply fully with each provision in these Official Rules. Any person attempting to defraud or in any way tamper with this Contest and any person who does not comply with these Official Rules, will be ineligible for any prize and may be prosecuted to the full extent of the law.


5. Issues of Law.




6. Your Release of Sponsor from Any and All Liability.


(a) Each entrant hereby indemnifies and holds Sponsor, its parents, subsidiaries, affiliates, representatives, agents and the respective officers, directors and employees of each, harmless from and against any claim, damages or liability of any kind arising out of or in connection with the Submission Materials, including, but not limited to any third party claim. Each entrant hereby waives any right to privacy. Each entrant hereby waives any right to inspect or approve uses of the Submission Materials or to be compensated for any such uses.


(b) Entrants agree that Sponsor its parents, subsidiaries, affiliates, representatives and agents shall not be liable for losses or injuries of any kind resulting from: (i) acceptance, possession and/or use or misuse of any prize, (ii) participation in the Contest, (iii) individual, joint or collective technical malfunctions of the telephone network and/or transmission line, computer on-line system, computer equipment, hardware and/or software, or (iv) any delay or distortion of an entry resulting from data transmissions that are garbled, incomplete, misdirected, lost, mutilated, delayed, corrupted, mechanically duplicated, illegible or otherwise not in compliance with these Official Rules. Entrants also agree that Sponsor its parents, subsidiaries, affiliates, representatives and agents are not responsible or liable for any injury or damage to an entrant's or third person's computer (including, without limitation, any server failure or lost, delayed or corrupted data or other malfunction) directly or indirectly related to or resulting from entrant's participation in the Contest, the prize(s) or downloading of information in connection with the Contest. Sponsor reserves the right to modify or cancel the Contest in the event that any portion of any website used to administer any aspect of the Contest becomes technically corrupted. 


7. Use of Data.  Sponsor may collect personal data about entrants in accordance with its privacy policy. Please review the Sony Music Entertainment privacy policy at By participating in the Contest, entrants hereby agree to Sponsor’s collection and usage of their personal information and acknowledge that they have read and accepted Sponsor’s’ privacy policy. 


8. How to Get More Information


(a) To obtain a list of Winners, send a self-addressed, stamped envelope by October 31, 2014 to: RCA Inspiration, Rm. 1131, 550 Madison Avenue, New York, NY 10022, Attention: “The Walls Daily Challenge Contest”, Winners’ List.


(b) Copies of these Official Rules may be obtained by sending a self-addressed, stamped envelope to RCA Inspiration, Rm. 1131, 550 Madison Avenue, New York, NY 10022, Attention: “The Walls Daily Challenge Contest”, Official Rules. Requests for Official Rules must be received by September 15, 2014.


(c) The Sponsor of this Contest is Sony Music Entertainment, 550 Madison Ave, New York, NY 10022.